Senior moves, promotions and hires made across Hotwire, Europe and the US
Hotwire VP Matt Krebsbach on Pure’s IPO and the news of a possible Dell-EMC acquisition
Andy West explains why measuring KPIs should go beyond simple vanity metrics
On Wednesday night, Apple hosted their biggest event of the year, starting with updates to the Apple Watch before releasing the, quite literally, biggies: the iPad Pro and iPhone 6S.
While it may seem crazy to plan for the holidays when it’s still 90+ degrees outside – it’s important to remember that most product guides close in the June/July time frame. It’s also not uncommon for Pepcom or similar organizations to hold their holiday events and showcases by July or August. With Christmas kicking off in July and now Halloween gracing us frighteningly early in June, the time is now to plan for the holiday season!
Instagram recently announced its newest product update to “explore” and “search,” and even more recently the ability to post pictures at different angles. Users and brands can now “curate” collections of photographs by theme, location, or likeness - and it got me to thinking about how yet another brand’s hyper curation of our content might affect our actual exploration of the internet as well as our physical reality.
As an Australian, I grew up consuming American media and culture. Many Aussies of my generation can quote every Simpsons episode, love their McDonalds and Nike, and seemingly know the US’ history better than our own.
Andy West shares his findings from our new report
John Brown looks at how community management is the wrong thing for brands and PRs to be investing in